Who We Are

At studiobstyle, we know that content is queen and amplification is king. You can’t have one without the other. We capture show-stopping imagery and video and then get those assets out in the world to reach your most important stakeholders.  Our partner collaborations make the work cost-effective, burnishes your brand halo and extends it to audiences beyond your borders.

We Believe in Giving Back

At studiobstyle we’ve had a long history of altruism not only sustainable design but also wellness and upcycling. We believe that sharing our know how and materials with others is the best way we can help keep our landfills from overflowing. We recycle our sets and real remodel and new build left overs as much as possible to help our community.

Barbara Schmidt has been the interior designer with two Passivhaus projects in the Twin Cities area. The first-ever Passivhaus built in North America was installed just outside Hudson Wisconsin and Barbara brought a lot of notable vendor partners to the project. She was instrumental in bringing low-flow technology and anti microbial products to this next step in green building. For more information see passivehouseinthewoods.com

The second project Barbara worked on was the first-ever Passivhaus retrofit in North America. This home was built into a 1930s Tudor existing in the Lake Nokomis area of Minneapolis. Several of studiobstyle’s clients pitched in to create a dream home for the family of five – The Brazeltons. From insulation to flooring to exterior stone, Barbara worked with the Brazeltons to pull together an amazingly energy efficient home for decades to come. For more information see Minnephit.com


Barbara Schmidt-

Principal/Creative Director

Barbara is a world traveler with Scandinavian roots and a prop collection with its own address. She is based in New York with strong ties to open prairies in America’s heartland and a special boathouse on San Francisco’s Tomales Bay. She has designed thousands of bathrooms and hundreds of kitchens for such clients as Sub-Zero Wolf, Target, American Standard, Kohler, KitchenAid and Marvin Windows.

Her work can be seen in Elle Décor, Architectural Digest, House Beautiful, Traditional Home and many more. She has authored a kitchen and bath internationally syndicated column, a kitchen and bath blog for a cabinet manufacturer and toured the country for various clients as an expert on trend and interiors.


Siri Prax-

Account Director

A skilled marketing professional with over 20 year of experience in B2C and B2B marketing, Siri has driven success for her clients through strategic planning and the execution of brand, demand and digital initiatives. Focused on results, she has led product launches, omni-channel marketing programs, sales enablement initiatives, educational modules, social campaigns and website design and development. She has a passion for events, and a love for photography and video.
Her diverse experience in retail, entertainment marketing, and ad agency life has allowed her access to a diverse clientele in varied industries such as: 3M, ADP, Boston Scientific, Cargill, Carnival Cruise Lines, Honeywell/Resideo, Microsoft, Ocean Spray, Walmart, and Zillow.


Jerry Abrams-

Lead Strategist

For the entirety of Jerry’s career, his focus has always been and remains helping organizations become more successful by protecting their brands and impacting the relationships they hold with their customers, communities, employees and channels of distribution. His deep experience in brand management, loyalty marketing and public relations has enabled him to deliver growth and revenue goals to leadership teams and stakeholders.

With his diverse background and having held senior leadership roles in the advertising and higher education sectors, Jerry has the ability to blend the lines between customer journey and life-stage strategy, digital marketing and the technologies that support them.

Jerry has led design and strategy teams that have delivered complex marketing and technology solutions to well-knows brands such as Sprint, PepsiCo, Toys’R’Us, and Kohls.

As the Vice President of Marketing and Communications at the University of Minnesota, Jerry created a technology and communications strategy that reinvented the way the University engaged with its alumni population.

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Steve Wallace-Digital Director

Steve is a brilliant digital strategist and the founder of Alba Strategy, a firm focusing on digital transformation and customer engagement with B2B/B2C companies. Working with complex online models, his expertise also lies in website/ecommerce development, media planning and execution, social strategy, and digital ecosystem development.
Steve was the mastermind behind studiobstyle’s co-op digital project “birdseye style” that garnered incredible reach and success for our clients. He consults on several of our client’s digital marketing efforts including those in the shelter industry and high tech audio manufacturing.

As the Director of Digital Strategy with JWT, Steve managed the North American digital team on accounts including Ford Motor Co., Cadbury Adams and AT&T. He is also the past president of the Minnesota Interactive Marketing Association and the American Advertising Federation of Minnesota and a frequent guest speaker at universities and conferences. Recently Steve has coordinated the local Addy's competition for the AAF.

Barbara is a major player in the set design, and visual branding discipline. Her keen interior design eye and project management skills have helped to translate our brand’s positioning into powerful photos used internationally for their modern qualities.
— Michele Bedard, Luxury Marketing
Barb’s hybrid approach to marketing is a great value to her customers but goes beyond simply cost savings. Whether you use bstyle to hone your Company’s strategy, PR (she seems to know everyone!) or simply for styling, she adds a great deal of strategic value.
— Bill Roush, An RR Donnelley Company

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