Elements of Modern Design
Pella Showcases Design Leadership
Pella knows interior designers and architects are the ultimate influencers when it comes to guiding their clients’ window and door choices. As a result, the brand sought to elevate itself in the hearts and minds of these critical gatekeepers.
Studiobstyle recommended two approaches: introduce Pella thought leaders to movers and shakers at Dwell on Design and create a media splash at the AIA Conference on Architecture.
Pella director of architectural business development Alan Pickett, Pella Design Council member Takashi Yanai, partner at Ehrlich Yanai Rhee Chaney Architects in Los Angeles, and Meredith Heron of Meredith Heron Design in Toronto gathered on the Studio Two stage at Dwell on Design to share their ideas on what makes good modern design, and how you know it when you see it. The discussion continued over an intimate media dinner at a new LA eatery.
Then two months later - Pickett, Heron and Pella product experts shared the company’s industry innovation, the Integrated Rolscreen, along with a futuristic window concept at AIA, in front of more than a dozen editors whose stories intersected with those valued designers and architects.