sub zero new product launches
The epitome of luxury, Sub-Zero was launching new appliances for the discerning homeowner, a column wine refrigerator, an induction range and Cove – a dishwasher engineered to ensure spotless results and near-silent operation. Sub-Zero called on long-time partner Studiobstyle to bring these new offerings to life.
To reinforce its premium position, Sub-Zero/Wolf must feature their new products in realistic situations either in a set or location environment for luxury visual branding. These situations are actual designed kitchens, bars or baths that create excitement and aspiration around the brands.
Interior Designer Barbara Schmidt created originally designed spaces for featured Sub-Zero and Wolf product placement. Studiobstyle partnered with other like-minded brands to add value to every environment for hybrid marketing and to build interior design excellence on every level.
Studiobstyle developed three sets to showcase each appliance. A bar vignette captured the wine refrigeration, a traditional navy kitchen provided the perfect foil for the Cove with its matching panel, and the induction range was the focal point in a grey French-inspired kitchen. Each was tastefully styled to support the Sub-Zero brand look and feel, including sophisticated treats to make any gourmand’s mouth water.
Positioning our cameras to capture the distinct nuances of each product, we shot both still imagery and video. The results – spectacular, and the centerpiece for Sub-Zero’s product website and marketing materials.
Over a half dozen other vendor partners are amplifying the assets across all their marketing channels as well. As a result, nearly five times as many target consumers are exposed to these new products.
In addition to new market exposure, Studiobstyle creates custom editorial content for earned media placement. These editorials will run throughout the next year in regional and nationally syndicated publications.