Five Star Story Telling
A five star resort nestled in one of the most visited places in the United States embodies a laid back, but refined, sensibility for those who enjoy the finer things of life, but don’t flaunt it.
The resort marketing team turned to Studiobstyle to create a series of videos for key spring and summer holidays. These videos feature curated products, sold on-property at gift stores and online.
We began with the story lines based on what would appeal to the resort’s target guest. We then story boarded and wrote the corresponding script, each with its own hero products.
To create these six videos, Studiobstyle pulled out the stops, including a drone, to get the right shots at the right time. With nature playing such a big part of the resort experience, we amped the natural sound.
The results tell their own story. Within days of being posted, the outdoor dining video became the best performing video on the resort website and lead to product sales that ultimately exceed monthly goals.
A trio of bar drink videos, Mother’s Day and Father’s Day resulted in tens of thousands of views. Most importantly, the videos triggered nostalgic, positive memories for resort fans who long to return while introducing the resort to new friends.