Launching a Luxury Tile Collection

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Situation

Jeffrey Court Tile, a national tile manufacturer, had a luxury tile collection that it was launching in high-end dealer showrooms. The collection’s Neo-Classical influence gave marble a starring role. Jeffrey Court Tile needed visual assets that featured the tile collection’s natural beauty while providing inspiration for homeowners seeking options for their new home or remodel.


Opportunity

Studiobstyle recognized these distinctly gorgeous tiles would work in a myriad of rooms. We designed and built nine distinctly different sets that featured this clean and crisp color palette. The sets included three kitchens, four bathrooms, a wet bar and a laundry room vignette. 


Solution

Once the sets were in place, studiobstyle captured the beauty of the stone with still imagery and video. The assets were used in marketing brochures, look book, social media and front and center on JeffreyCourt.com.

To expand awareness of the collection, studiobstyle tapped vendor partners SubZero Wolf, DXV, Ultracraft Cabinetry, Pella Windows, Richlite counter tops, Rabbit Creek MN lighting, hardware by Schaub, Emtek, Amrock and Hafele to participate by providing products for these set vignettes and then socializing the final assets on their own social platforms.

 

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