Design Time Dream Time
By Barbara Schmidt, studiobstyle, inc.
It’s the best time of the week when all my energy focuses on designing our next project. I can dream, imagine and create spaces and editorials in my world of textural layers and luxury.
Here are the general steps I take to create spaces for either residential or commercial environments:
1) Floor plan First
I always start with a floor plan of the space to determine the primary architectural elements. Does the space need windows? What about doors? I think about the ceiling height and scale of the room. The general shape and size take place on my sketchpad before any computer generated drawings.
2) Flow Follows Function
Once I have the general space determined I start thinking about flow and function. How would a homeowner use the space? How will the space work best for reality and/or photography and video.
A lot of real spaces need to be simplified when shooting to give the viewer a focal point. Be careful to simplify the path you want the viewer to take through your visual.
3) Features Fast
Are you thinking about highlighting any specific product features? I ask myself how would the consumer really experience the product? How and where is this interaction taking place? What time of day is it? What is the feeling I’d get with this interaction?
4) Finish Selection
Choosing finishes may sound easy but it’s not just the individual finish selection that matters. What really matters is how the finish selections work with each other in the visual medium in totality. Layering various materials is a great way to build interest and tell a rich story with authenticity and visual interest.
5) Final Photo
As a very good art director told me once, “Edit Yourself.” Make sure props are growing out of each other and that they read as to what they are. Visual confusion is one of the reasons photos do not sell product so be careful as to how and where you place propping.