Here was my dilemma – to create a holiday editorial that features rugs. I owed it to Richard Angelo, one of the greatest rug dealers I’ve ever known. He had loaned me spectacular pieces to feature in my creative imagery for years and this was the editorial to feature his rugs up close with on page credit.
What did I get myself into? How can you be happy on the floor? Create a fantasy world, that’s how. Not only did Tim Nehotte, the patient photographer on this shoot, have to rig the camera upside down, he also had to burn in the string lights.
Year’s ago I was asked by a creative director of an agency to explain my “process” to her. I remember trying explain how my imagination works. Honestly I see creative in my head then try to recreate in reality. It’s a story telling puzzle using color, texture and scale. I puzzle together the elements once I find a few key features.
A lot of times I need to shop first and then pull it together. In this case, we had the rugs and the wall-covering already for a bathroom shoot. Tim cut the mouse house hole in the baseboard trim and we then we were floor surfing and styling. The Holidays! It takes a village!