At studiobstyle, we know that content is queen and amplification is king. You can’t have one without the other. We capture show-stopping imagery and video and then get those assets out in the world to reach your most important stakeholders. Our partner collaborations make the work cost-effective, burnishes your brand halo and extends it to audiences beyond your borders.
BARBARA SCHMIDT, PRINCIPAL/CREATIVE DIRECTOR
Barbara is a world traveler with Scandinavian roots and a prop collection with its own address. She is based in New York with strong ties to open prairies in America’s heartland and a special boathouse on San Francisco’s Tomales Bay. She has designed thousands of bathrooms and hundreds of kitchens for such clients as Sub-Zero Wolf, Target, American Standard, Kohler, KitchenAid and Marvin Windows.
Her work can be seen in Elle Décor, Architectural Digest, House Beautiful, Traditional Home and many more. She has authored a kitchen and bath internationally syndicated column, a kitchen and bath blog for a cabinet manufacturer and toured the country for various clients as an expert on trend and interiors.
SIRI LAUREN PRAX, ACCOUNT MANAGER
A skilled marketing professional with over 20 year of experience in B2C and B2B marketing, Siri has driven success for her clients through strategic planning and the execution of brand, demand and digital initiatives. Focused on results, she has led product launches, omni-channel marketing programs, sales enablement initiatives, educational modules, social campaigns and website design and development. She has a passion for events, and a love for photography and video.
Her diverse experience in retail, entertainment marketing, and ad agency life has allowed her access to a diverse clientele in varied industries such as: 3M, ADP, Boston Scientific, Cargill, Carnival Cruise Lines, Honeywell/Resideo, Microsoft, Ocean Spray, Walmart, and Zillow.
JERRY ABRAMS, LEAD STRATEGIST
For the entirety of Jerry’s career, his focus has always been and remains helping organizations become more successful by protecting their brands and impacting the relationships they hold with their customers, communities, employees and channels of distribution. His deep experience in brand management, loyalty marketing and public relations has enabled him to deliver growth and revenue goals to leadership teams and stakeholders.
With his diverse background and having held senior leadership roles in the advertising and higher education sectors, Jerry has the ability to blend the lines between customer journey and life-stage strategy, digital marketing and the technologies that support them.
Jerry has led design and strategy teams that have delivered complex marketing and technology solutions to well-knows brands such as Sprint, PepsiCo, Toys’R’Us, and Kohls.
As the Vice President of Marketing and Communications at the University of Minnesota, Jerry created a technology and communications strategy that reinvented the way the University engaged with its alumni population.
MARIA REITAN, PR ConSULTANT
Maria Reitan is the founder and principal of Topsail Strategies, an integrated strategic communications consultancy. She is formerly an award-winning senior partner at Carmichael Lynch Spong (now Relate), where she established a marketing lifestyle practice and lead shelter clients in public relations and advertising efforts.
Prior to Carmichael, she was a journalist working at TV stations as an Emmy-winning reporter, producer and News Director in Chicago, Miami, Minneapolis, Louisville and both Carolinas.
STEVE WALLACE, DIGITAL DIRECTOR
Steve is a brilliant digital strategist and the founder of Alba Strategy, a firm focusing on digital transformation and customer engagement with B2B/B2C companies. Working with complex online models, his expertise also lies in website/ecommerce development, media planning and execution, social strategy, and digital ecosystem development.
Steve was the mastermind behind studiobstyle’s co-op digital project “birdseye style” that garnered incredible reach and success for our clients. He consults on several of our client’s digital marketing efforts including those in the shelter industry and high tech audio manufacturing.
As the Director of Digital Strategy with JWT, Steve managed the North American digital team on accounts including Ford Motor Co., Cadbury Adams and AT&T. He is also the past president of the Minnesota Interactive Marketing Association and the American Advertising Federation of Minnesota and a frequent guest speaker at universities and conferences. Recently Steve has coordinated the local Addy's competition for the AAF.
JOHN BLACKBURN, Brand strategist
John has been leading strategic planning for world class agencies and powerful brands for more than twenty years.
He has extensive experience with brand and product positioning, brand architecture and message strategy.
Deeply suspicious of the status quo, John is wired to help organizations re-think, re-imagine and re-invent how they position their brands, go to market and connect with people.
John has experience working with some of the world’s best brands. He works fluidly across categories. Drawing insights from many business models, competitive situations and customer experiences and applying them to new challenges.
Brand experience includes: Apple, BMW, Dyson, Herman Miller, Alfa Romeo, Harvard Business School, United Airlines and many media properties.
Above all, John loves working with new people and new challenges.