At studiobstyle, we believe strongly in managing your assets. Today, more than ever, those assets need to be hard working. And the hardest working are those online in the digital space, where your potential customer is doing her research, listening and learning, making decisions and figuring out where to purchase.
While we can take a pretty picture of your products, we’re even happier when we can turn that shoot into video, capture lifestyle shots that we can serve up to media, and create value-add content both written and visual for your social channels and website.
We do this all while making it cost effective thanks to our partner-focused approach. Who you hang with says a lot about your brand. We work hard to make sure your brand is among good company. Ask us about our co-op program. It helps burnish your brand halo and extend it to audiences beyond your borders.
Answers lie in experience. And experience comes through trial. By understanding the unique dynamics of the marketplace, opportunities can be identified, objectives defined and a measurable path toward success implemented.
- Digital transformation leadership
- Digital strategy
- Online research & planning
- Steering & governance
The marketing solution begins with understanding your customer and the problem you are seeking to solve. How does she dream, plan and buy. It’s not a silver bullet but rather a multi-channel approach that will inform and influencer her.
- Media relations
- Social media strategy & implementation
- Influencer/spokesperson engagement
- Reputation management
THE STUDIOBSTYLE DIFFERENCE
Digital strategy meets design. These soul sisters go hand-in-hand. You’ve got great product, and you need to get it into your customers’ homes as efficiently as possible. Our hybrid marketing approach knocks down the creative silos and frees up inter-disciplinary thinking to help you tell your story. Our veteran team brings years of design, digital, marketing, PR and advertising experience to bear on your brand.
BARBARA SCHMIDT, PRINCIPAL/CREATIVE DIRECTOR
Barbara is a world traveler with Scandinavian roots and a prop collection with its own address. She is based in New York with strong ties to open prairies in America’s heartland and a special boathouse on San Francisco’s Tomales Bay. She has designed thousands of bathrooms and hundreds of kitchens for such clients as Sub-Zero Wolf, Target, American Standard, Kohler, KitchenAid and Marvin Windows.
Her work can be seen in Elle Décor, Architectural Digest, House Beautiful, Traditional Home and many more. She has authored a kitchen and bath internationally syndicated column, a kitchen and bath blog for a cabinet manufacturer and toured the country for various clients as an expert on trend and interiors.
MARIA REITAN, LEAD STRATEGIST/ACCOUNT DIRECTOR
Maria Reitan is the founder and principal of Topsail Strategies, an integrated strategic communications consultancy. She is formerly an award-winning senior partner at Carmichael Lynch Spong (now Relate), where she established a marketing lifestyle practice and lead shelter clients in public relations and advertising efforts.
Prior to Carmichael, she was a journalist working at TV stations as an Emmy-winning reporter, producer and News Director in Chicago, Miami, Minneapolis, Louisville and both Carolinas.
For more than a decade, Maria has hosted the longest-running marketing to women podcast in the country. She interviews movers and shakers, brands, authors, researchers and thought leaders — all who are trying to connect and empower women. PurseStrings receives more than 100,000 downloads.
KRISTEN HASLER, ART DIRECTOR
As a digital creative at OLSON in Minneapolis, Kristen worked on Target, General Mills, Memorex and Skittles. She led a team of designers, copywriters and art directors in the home, fashion and beauty categories for Target.
Currently based in Los Angeles, Kristen has expanded her art direction and design expertise through branding, social and digital projects for American Express, FIJI Water, Braun and Jeffrey Court Tile.
STEVE WALLACE, DIGITAL DIRECTOR
Steve is a digital strategist and the founder of Alba Strategy, focusing on digital transformation and customer engagement with B2B/B2C companies with complex online models. As the Director of Digital Strategy with JWT, Steve managed the North American digital team on accounts including Ford Motor Co., Cadbury Adams and AT&T.
He is also the past president of the Minnesota Interactive Marketing Association and the American Advertising Federation of Minnesota and a frequent guest speaker at universities and conferences.